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Everything You Need to Know About Direct Marketing and the Email Mailing List of Jewelers and Jewelry Stores
Direct marketing is very popular among small companies and MNC firms equally. If you ever received a call by a telemarketer, then you know what it is. Telemarketing, email promotion are some of the common forms of direct marketing. Marketers buy phone number and email mailing lists of jewelry stores, jewelers, jewellery retailers and start informing them about the products/services they want to sell.
Direct marketing is often considered as invasive and annoying by the customers, but yet it survived for so many years because when it comes to ROI, there is hardly any other form of marketing that can compete with it. It is an aggressive form of merchandising that basically pressurizes consumers to open their purse.
What is direct marketing?
The name says it all. It is all about reaching a market via a personal (phone, email) or mass media (magazine, leaflet) platform. What makes it different from other selling tactics is that it tries to acquire new customers forcefully, without taking any permission from the potential customer. For example, when a credit card company calls you for a credit card offer., they don’t ask you whether you need a credit card or not. The primary concern of the marketer is to sell the product by any means. However, direct marketing can also reach out to past or existing customers. If you ever received a mail saying “exclusive discount offer for our loyal customers”, then you know what I mean.
A key factor in direct marketing is an enticing call-to-action. A campaign offers something that encourages readers/viewers/listeners to take an immediate action. For example: an email that reads “offer is valid for 24 hours only” or a tele-caller who says “you are our lucky customer and can win a vacation if you agree for a credit card right now.”
Types of direct marketing
Telemarketing: A team of tele-callers contact potential customers and try to convince them to buy something. The communication is one on one and audio based.
Email marketing: This is the most popular technique. The marketer contacts an email list seller and but email mailing lists of jewelry stores, jewelers, jewellery retailers from him. After that, he designs a text and graphics rich email. Once the mail is composed, he starts sending it to thousands of potential customers, all at once. The reach of email is global and it increases conversion rate within a short timespan. It is cost effective and performance of the campaign is measurable.
Direct mail marketing: In this form of promotional campaign, the seller sends advertising materials to the home or office address of potential buyers.
Does it work?
It certainly works because in this type of promotion the business reaches the consumers directly and tries to woo them. It does not cost much and ROI is quite high.
Should I use it?
Certainly. Direct marketing is annoying, but effective. It compels consumers to notice your business and makes sure that when they need something you sell, the buyers remember your name. After all, if you send someone the same email twice a week to tell him that you sell a product, he is bound to associate that product with your brand name. Don’t waste your time any more. Buy email mailing lists of jewelry stores, jewelers, jewellery retailers today and start sending promotional mails to the consumers all over the world.
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